Why Joy Spot!® Toys Are Designed for the Way Kids Play in 2025

In 2025, children's play is increasingly centered around social interaction and immersive experiences. Joy Spot!® Toys has embraced this shift by creating products that prioritize collaborative engagement and multi-sensory exploration, aligning perfectly with how today’s children naturally connect, learn, and have fun.

Today’s play is social. Unlike traditional toys that often encourage solitary play, Joy Spot!® designs products that bring children together. Whether through traditional and nostalgic board games, nature-inspired DIY games, or large-scale parent-child outdoor games, our toys cultivate children’s problem-solving skills through communication, sharing, and collaboration, allowing them to learn joyfully through play. This reflects the modern child’s desire to play not just beside others, but with them — building social skills and emotional intelligence in the process. Joy Spot!® also emphasizes sensory and environmental engagement, by integrating rich sensory experiences such as tactile textures and colorful visuals to enhance children's real-world and tactile processing and engagement.

Traditional Nostalgic Board Games
The comeback of board games continues as consumers spend more time together with family. Nostalgia remains important, reviving traditional tabletop games such as chess and checkers with playful motifs and bold palettes. Games involving drawing, performing or creating encourage families to express themselves, and appeal to a wide range of ages. Self-contained travel games offer customers the value of a full sized game in a compact, "play anywhere" package, and appeals as a way to reduce kids' screen time as well as families' needs to reduce storage and material consumption.

Nature DIY Games
With nature-based play, we offer kids an opportunity to explore their creativity while engaging with nature through outdoor play activities to appeal to children of all age groups. Gardening has been identified as an evergreen activity that promotes mindfulness and relaxation in children. We're constantly exploring crafts and activities that encourage exploration and interacting with nature such as flower pressing, building bug hotels, or nature sensory play.

Large-Scale Parent-Child Outdoor Games
With consumers seeking ways to connect with each other, outdoor games offer an opportunity to have active fun with family in any location, and get themselves moving and staying active. Outdoor lawn games are also looking for refreshment for a new audience via eye-catching print, pattern, creative characters, or upscaling in size. With the search term #Pickleball gaining over 546 million views on TikTok, showcasing traditional lawn sports and reinventing sets for a younger audiences is a nonstop focus for us. Recent additions to the Olympics will also boost the popularity of activities like skateboarding, and with Gen X and Millenials becoming parents and even grandparents, will bring together the best of the worlds of nostalgia and active outdoor play.